|Verfasst am: 10 Sep 2012 - 12:54:50 Titel: Three burgers a day, Kommentar schreiben
Ich bitte euch um Hilfe! Ich muss bis morgen einen Kommentar zu diesem Text verfassen.
Mit der Aufgabenstellung: Spurlock says that his film is ''an attack on the food culture we live in'' (line 56). In a comment explain the food culture he refers to and compare it with the one you experience in Germany.
Ich kriege da kein Anfang zustande, noch finde ich Worte. Wäre eine Hilfestellung dankbar. Vielen dank!
Three Burgers a Day...
Sometime an idea comes along that is so beautiful in its simplicity, so perfect in execution, that the entire movie community- industry professionals, critics, audiences- is reduced to blubbering adulation.
In November 2002 Morgan Spurlock, a33-year- old New York film maker, had such an idea.
Spurlock, an award- winning playwright, was watching the news at his parents' home in West Virginia when an item came on about two teenagers from the Bronx who were suing McDonald's for making them obese. "I was suffed with Thanksgiving turkey, watching this story, when it hit me," he recalls.
What hit Spurlock was this: for a whole month he would eat nothing but McDonald's food. Breakfast, lunch and dinner.There were three other ground rules: He had to eat every item on the McDonald's menu at least once;m he could only eat what was available over the counter (no special orders); an he had to 'super size' his meal whenever a counter assistant offered him the option. He would record the state of his health prior to his new diet and afterwards. If nothing else, the exercise might shed light on the teenagers' claims that fast food can seriously damage your health. [...]
The outcome was Super Size Me, a 89- minute documentary. Spurlock was tested beforehand by three doctors and deemed to be an above average human specimen. In the first week he put on 10lbs. After the month he’d added a total of 25lbs. His cholesterol level rose by 65 points (one-third higher than when he started). Most shocking of all, his doctor, who begged the film-maker to abandon the experimentafter three weeks, concluded that the constant intake of fast food was causing serious liver damage.
[...] In the film’s postscript, Spurlock notes that it took him 14 months to return to his former physical condition. [...]
According to which critic you believe, the documentary is ‘a sobering experience for the french. Fry junkie in all of us’ ( Chicago Sun Tribune), ‘the perfect documentary’ (Reel Film Reviwes) or ‘thr ultimate contemporary horror story’ (Palo Alsto Weekly). The cliche of current America cinema criticism is to describe Spurlock as the ‘new Michael Moore’. [...]
Super Size Me is all of these things but more than anything else it is McDonald’s worst nightmare. [...]
The directir insists the film was never intended to be a direct attack on McDonald’s. “It’s an attack on the food culture we live in. The reason I picked on McDonald’s is that they’re the bigest. They are the ones, in my opinion, that could easily institute change. If they make a change, then everyone else will follow,” he said at Sundance.
Not evenSpurlock, one of life’s optimists, could have expected to see his theory put to the test quickly. Six weeks after the film was released, McDonald’s made a staggering announcement: ‘Super Sizing’ of meals in its restaurants was to be phased out. “Super Size Me had nothing to do with [this decision],”
Company spokesman Walt Riker said. “The super size issue was vetted in 2003. Documents went out at the end of 2003 to our owners about the phase- out.”
Maybe so, but the timing of the announcement- just as the film was picking up prelease buzz- was mightily coincidental.
Credulity was further stretched with the launch of the first ever McDonald’s ‘Happy Meal for Adults.’ The Go Active! Happy Meal comes with salad, a booklet packed with exercising tips and a stepometer (in the film, Spurlock uses a pedometer to make ure he doesn’t exceed the 2,000steps taken by the average American in a day). The Go Active! Happy Meal was launched on 6 May. Super Size Me opened on 7 May. “Just another amazing coincidence,” Spurlock said.
Despite McDonald’s insistence that it has not changed its nutritional approach in a direct effort to combat Spurlock’s film, a look through the company’s press releases over the past year suggests at the very least a change in marketing, with far greater emphasis on the healthier foods served at McDonald’s.