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Sumitro Banerjee appointed Ferrero Chair in International Marketing at ESMT

02.07.2012 - (idw) European School of Management and Technology (ESMT)

Sumitro Banerjee, Associate Professor at ESMT European School of Management and Technology in Berlin, has been named the Ferrero Chair in International Marketing as of July 1, 2012. Prof. Banerjee joined ESMT in 2009, coming from the Martin J. Whitman School of Management, Syracuse University. He received his PhD in management with a specialization in marketing from INSEAD in 2004. Prof. Banerjee is a quantitative researcher concentrating on game theoretic models of market phenomena. His research focuses on innovation, R&D, and market entry decisions, including timing of launch.

With his international focus and research on marketing of innovations, Sumitro Banerjee is an ideal choice for this Chair, said Jörg Rocholl, President of ESMT. Marco Pomicino, Head of Human Resources of Ferrero Germany, underlined the excellent fit of the new appointment: We welcome the choice of Prof. Banerjee as Ferrero Chair in International Marketing. Innovation is a core element of Ferreros DNA, as evidenced by our products distinctive character and charismatic nature.

Press contact
Ulrike Schwarzberg, +49 (0)30 21231-1066, ulrike.schwarzberg@esmt.org
Martha Ihlbrock, +49 (0)30 21231-1043, martha.ihlbrock@esmt.org

About ESMT
ESMT European School of Management and Technology was founded in October 2002 by 25 leading global companies and institutions. The international business school offers full-time MBA and executive MBA programs, as well as executive education. ESMT focuses on three main topics: leadership and social responsibility, European competitiveness, and the management of technology. Additionally the business school offers an interdisciplinary platform for discourse between politics, business, and academia. ESMT is a state-accredited private business school based in Berlin, Germany, with an additional location in Schloss Gracht near Cologne. The school and its programs are also accredited by AACSB, AMBA, and FIBAA. http://www.esmt.org jQuery(document).ready(function($) { $("fb_share").attr("share_url") = encodeURIComponent(window.location); });
Weitere Informationen: http://www.esmt.org/sixcms/detail.php?id=437801 To the press release http://www.esmt.org/en/home More information about ESMT http://www.esmt.org/sixcms/detail.php?id=385627&tab=Bio CV Prof. Sumitro Banerjee
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