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Prominent Leader in Corporate Communication Research to Receive IPR Pathfinder Award

12.11.2014 - (idw) Universität Leipzig

Prof. Dr. Ansgar Zerfass, a leader in corporate communication research, will receive the 2014 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR) in the United States. Dr. Zerfass, professor and chair of strategic communication at the University of Leipzig in Germany, will present "Challenges for Communication Leaders - Insights from International Research" at the third annual Trustees Research Symposium on November 13 in New York City. The research symposium will feature a panel of speakers reviewing our progress and research-based insights on priority topics identified by the Trustees as important to the practice.

The presentation of the Pathfinder award will take place that night at IPRs Annual Distinguished Lecture & Awards Dinner at the Yale Club. Zerfass will join featured speaker Richard Dobbs, director of the McKinsey Global Institute, and Alexander Hamilton Medal winner Ray Kotcher, chairman & senior partner of Ketchum.

Zerfass is also scientific director of the Academic Society for Corporate Leadership and Communication, an initiative initiated by chief corporate communications officers of more than 30 global companies based in the German-speaking countries which supports knowledge transfer and funds leading-edge research at various universities, and president of the European Public Relations Education and Research Association, Brussels.

Zerfass holds a university degree and doctorate in business administration and a postdoctoral lecture qualification (Habilitation) in communication science. He wrote and edited 30 books, 37 research reports and more than 200 articles and book chapters on corporate communications and interactive communication, including the Handbook of Corporate Communication and Handbook Online PR (in German) and Routledge Handbook of Strategic Communication. He has contributed to the international body of knowledge by establishing the European Communication Monitor, the largest annual study in strategic communications worldwide, since 2007. The survey covers more than 40 countries on the old continent and has stimulated a parallel study in Latin America recently.

The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations and focused on research that is immediately applicable in communications practice. Its research is available free at and provides the basis for the organization's professional conferences and events.

More Information:

Prof. Dr. Ansgar Zerfaß
Phone: +49 341 97-35040
Web: Weitere Informationen: European Communication Monitor Academic Society for Corporate Leadership and Communication European Public Relations Education and Research Association (EUPRERA)
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